This commercial for the iPhone 6S features everything we love in a TV ad: a beloved character, a classic song, humor and cookies. And who can't relate to impatiently waiting for the timer to ding.
Inspired by the ad, we made our own Waiting Playlist:
"Waiting on a Friend," The Rolling Stones
"So Tired of Waiting," The Kinks
"Waiting for a Girl Like You," Foreigner
"Anticipation," Carly Simon
"The Waiting is the Hardest Part," Tom Petty and the Heartbreakers
"Right Here Waiting," Richard Marx
"I Knew You Were Waiting," Aretha Franklin and George Michael
"Killin' Time," Clint Black
"Waiting on the World to Change," John Mayer
"Time," Hootie and the Blowfish
"Give Me Just a Little More Time," Chairmen of the Board
"Time to Get Ill," Beastie Boys
The best part of owning your own business is that you don't have a 9-to-5 schedule.
The worst part of owning your own business is that you don't have a 9-to-5 schedule.
As Bill and I were putting the finishing touches on a proposal Tuesday at 1 a.m., I looked across the desk at him and smiled. We were both fading a bit after the long hours at the computer, but we were pumped up about the project.
Working 9 to 5, what a way to make a living.
Sixteen years ago this month, Bill and I officially joined forces in front of God and our friends and family gathered at Greenville's First Presbyterian Church.
Team Hudson has presented a united front ever since, working together to overcome obstacles, promote happiness, solve tough problems, share love, grow stronger and celebrate victories both large and small.
And now we're officially joining forces again, with Bee There Media.
Bill has stepped down from his job as a a media solution specialist with a local television station to work full time with me.
Two can make a dream come true.
Authenticity is a bandwagon that modern marketers have jumped on.
It has a nice ring to it, doesn't it? Au-then-ti-ci-ty.
But here's the thing, if you are authentic -- real, genuine, accurate, true, not copied or false, original -- you don't have to brand yourself as authentic. People know it.
In business and in life, you have to understand who you are and what you stand for. Then be that. That's authenticity.
And that's why modern consumers still purchase Heinz ketchup, Ivory soap and Levi's jeans.
Of course, everybody won't love you. But that's OK. If you stand by your principles, have a clear focus and present yourself honestly, you will earn their respect.
And you will sleep better at night, too.