Reinvention is essential to staying relevant.
The old adage "If it ain't broke, don't fix it" could not be further from the truth today.
Businesses that work to tweak and refine their marketing, business plans, social media presence, products and services will reach new audiences and prosper.
Businesses that stay the course will break down.
Bee There Media is trying lots of new things, thinking outside the box and working to find solutions that work for us and for our clients.
You've got to break it to make it.
You've got to be flexible in today's world.
Technology is advancing so quickly that when you buy a new iPhone, it's already obsolete.
Bill and I were part of the traditional media -- newspapers and network television -- for much of our careers. The trusted information sources in our community have been frustratingly slow to respond to the way people communicate today. Newspapers and local broadcast news are pillars of local enlightenment, but they have effectively turned to stone, refusing to budge when it comes to modernizing the way they deliver content.
People still want their news from a trusted source, they just want it when they have the time to sit down and watch it -- not necessarily at 6 p.m. and 11 p.m. They want to read an in-depth article about a local issue -- but they want to read it on their phone while they are waiting for their kid's soccer game to start. They want to be able to share their opinion immediately -- not by writing a letter to the editor to be published several days later.
And this is just a tip of the iceberg that is sinking the Titanic that is the traditional news media.
Bill and I decided to use our skills, which include flexibility, to launch Bee There Media and a digital magazine, 252buzz.com, that embraces change rather than avoids it.