When you sign up for a social media account, you need followers.
You want people to "friend" you on Facebook, "like" your Facebook business page, "follow" you on Instagram, "subscribe" to your emails or blog post notifications, "follow" your Pinterest boards.
Your friends and family and your current customers and clients will be your first followers. You can invite them to "like" or "follow" your social media accounts -- and they usually are quick to respond. If you have lots of friends and clients who use social media platforms, you can get a quite a number of followers immediately.
But what then?
The key to having a successful social media account is to increase the number of people who engage with you. And to do that, your content has to appeal to people who don't know you, who haven't shopped at your store before, who haven't eaten in your restaurant, who aren't already your friend.
To gain more followers, you must post compelling, engaging content on a regular basis. It's that easy, and that difficult.
We'll share tips for creating great content for your social media accounts in an upcoming blog.