Bon Jovi is not French for "good content." Bad content, however, is bad medicine.
Your website and social media are two of the most valuable resources you have to grow your business. But the technology doesn't work in your favor if you don't have good content.
What is good content? Information that is timely, efficient and wanted by the consumer. Content that is fresh and engaging. Content that is relevant to your community and your customers.
Tell consumers about your new products or services, offer specials and giveaways, even share some behind-the-scenes glimpses and personal anecdotes.
And good content is not always about you. Use your Facebook page to remind people of events going on in the community or to congratulate the local sports team on the big win .
Update your website weekly with blog entries, new inventory or up-to-the-minute market trends.
Make your content a priority. Make your content grow your business. That's how to stay healthy.