Face it, Facebook has power

Photo of the Women's March on Washington, Jan.  21, 2017, via Twitter
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  If you aren't utilizing social media, this is what you can't do: Share your ideas and opinions with people in your community -- and around the world, personally invite people you don't know to join you, promote a sense of togetherness in a big, busy world. And do it all instantly, from where ever you happen to be.
    Social media is just that -- social AND media. It's the first place many people now go for information.
    You never really know what will strike a chord with others, what will become a viral video, what will start a fad, what will launch a movement.
    It's got to be the right message at the right time, said the right way and targeting the right people.
 You may not want to organize a global event, but you can harness the power that did just that.

From Jan 21, 2017 article in The Washington Post by Paul Farhi:
   The organizers of the many women’s marches that filled the streets of cities across the world on Saturday got the word out about their projects primarily via Facebook. ... 
    “Social media has entirely changed the organizing landscape,” says Karen North, the director of the social-media program at the University of Southern California’s Annenberg School for Communication and Journalism. “It is a way to ask people to join with friends and with like-minded people and promote a sense of belonging. Social media allows us to organize people in a manner that feels like a personal invitation and also in a manner that suggests a groundswell of support and passion about a cause.”