Branding is everything.
All businesses, large or small, must create a unique presence to attract and retain customers. They do this through a coordinated name, image and logo they use for all products and marketing.
When it's done well, it's immediately recognizable. Think Nike's swoosh and "Just do it."
When I decided to start my own business, I began with branding. My husband, Bill, and I brainstormed ideas for names, deciding on "Bee There Media." The slogan came next: "We create the buzz."
Now for a visual interpretation. For that I turned to my former coworker Dana Gray, who with her husband, Zane, own the design company Graystrype. They created a unique, compelling yet playful design that I think fits our name and purpose with panache!
Now we are branded. What do you think?